Shiho Tanaka

Things gain and lose value (value accretion and value depletion) through their existence. These processes span the entire lifecycle of the product including the stages of ~distribution (transportation and advertising)

The design is relatively simple but easy to recognize with its outer surface of steel, fully in line with the Scandinavian design style.

It is said that Japan has a big Nordic boom since 10 years ago. Nordic boom means we prefer to buy Nordic countries products (Sweden, Finland, Norway, Denmark, Iceland).Today, it is not just a boom but these products integrating to Japanese culture and daily life.