| Date | Teacher | Place | Topic | Lecture notes / comments |
| 16.02.2006 | Skjerstad | SFE, 12.15-16.00 | Marketing plan/competitive set | Introduction to case assignments Read: Lehmann/Winer chs. 1-2 |
| 02.03.2006 | Skjerstad | SFE, 12.15-16.00 | Industry/competitor analysis | Read: Lehmann/Winer chs. 3-4 |
| 16.03.2006 | Skjerstad | SFE, 12.15-16.00 | Customer/sales analysis | Read: Lehmann/Winer chs. 5-6 |
| 30.03.2006 | Skjerstad | SFE, 12.15-16.00 | The marketing plan/product strategy | Read: Lehmann/Winer chs. 7 |
| 04.05.2006 | SFE, kl 12.00 | Hand-in of case assignments | No teaching | |
| 11.05.2006 | Skjerstad & Hellström | SFE, 12.15-16.00 | Case presentations |
Teaching plan
Published Dec. 13, 2005 12:08 PM
- Last modified Feb. 8, 2006 11:32 AM